Mabel announced as winner of MTV Brand New 2018

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After weeks of battling it out against the ten hottest new acts for the year ahead, MTV UK today announced R&B singer and songwriter, Mabel, as the winner of MTV Brand New 2018.

From the moment voting launched, Mabel very quickly surged ahead of her competition, gaining more likes than last year’s winner within a matter of days. The 20-year-old was up against artists such as Elderbrook, Not3s, Lotto Boyzz, Sigrid and Yxngbane but easily took the crown with an astonishing 10,656 likes. Mabel now follows in the footsteps of previous MTV Brand New winners such as AJ Tracey, Anne Marie, Krept and Konan and The Vamps, who have all gone on to have incredible careers in the industry.

Mabel said: “It’s such an honour to be chosen as the MTV Brand New artist for 2018. It was an amazing list of nominees so to be the winner is mind blowing. Big love to MTV and everyone that voted. This year is going to be incredible!”

The Top 10 shortlist for MTV Brand New 2018 was selected by MTV officials, key music influencers and industry representatives and as always, it included the most exciting, up and coming UK music talent.

MTV BRAND NEW 2018 SHORTLIST:

BAD SOUNDS – @REALBADSOUNDS
ELDERBROOK – @_ELDERBROOK
JESSIE REYEZ – @JESSIEREYEZ
LOTTO BOYZZ – @LOTTOBOYZZ
MABEL – @MABELMCVEY (WINNER)
NOT3S – @NOT3SOFFICIAL
PALE WAVES – @PALEWAVES
SIGRID – @THISISSIGRID
TOM WALKER – @IAMTOMWALKER
YXNGBANE – @YXNGBANE

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